How AI Is Creating A Better Insurance Vertical For Current And Future Clients
Artificial intelligence has been named a disruptive force in multiple areas, including finance, healthcare, and security. The insurance sector can benefit significantly from these advancements of cognitive technology too. This is made possible with the heaps of data collected by insurance companies and not used to their full potential.
In the insurance business vertical, AI can have a positive impact at every level, from automating call center request processing to helping make accurate assessments and executive-level decisions.
Through its power to recognize patterns and anticipate actions, AI can provide a predictive environment where risks are anticipated and hedged.
Applications of AI for Insurance
There are numerous ways to use AI in the insurance industry. So far, it seems that the main areas of AI application in insurance include customer experience, process optimization, and product innovation.
The insurance industry is prone to multiple fraud schemes due to the inherent vulnerabilities of policies. However, most fraudsters follow well-known patterns that AI can identify in a matter of minutes. The risk is to investigate legitimate claims while missing out on actual fraud.
This application will become even more critical in the upcoming years when more policies will be issued and handled exclusively online. AI will be able to highlight any abnormal patterns occurring during policy claim submission if any intervention or diversion have been deliberately
made to the insured asset.
Right now, the insurance sector requires a lot of staff for processing and inspecting claims. This makes policies more expensive and case-solving more cumbersome. These manual tasks can be at least partially replaced with a chatbot to record the claim, verify the details, make sure it is not a fraud attempt, and pass it forward to the bank or other authorized organizations.
Through computer vision, the chatbot can analyze the evidence
and asses the amount of damage. This is a way to replace the lengthy process of sending an insurance inspector to take photos and make a report.
The most common complaint about insurance policies is typically
their price. Insurance-trained AI can create personalized rates based on the client’s actual choices and lifestyle. Factors such as the distance traveled, diseases, financial stability, and more can create dynamically priced policies.
A similar solution could be created as well for life insurance based on data provided by fitness trackers and medical records. This is called behavioral premium pricing, and it’s about paying for what risks you take. You
are no longer just a data point in a statistic; you are paying for your
actions. It’s not about approximating but about taking responsibility.
Better Marketing and Customer Experience
It’s not only the insurance sector that can benefit from personalized marketing and retargeting based on user preferences. An enhanced online
profiling tool can help insurance companies create tailor-made products for a wide array of client segments.
Using natural language processing and scanning comments from
online platforms and forums can lead to the creation of innovative insurance products that are more adapted to the modern client’s needs. It’s an age-old problem of listening to the client’s voice that is now solved in a new, AI-powered way.
Customer experience is all about speed and reliability. The
time to settle a claim is a key performance metric for the insurance industry, and if it can be reduced from days to minutes, it is enough reason for most customers to sign it, even if this means potentially trading in a part of their privacy.
Possible Future Uses of AI in Insurance
The next step of using AI in the insurance sector is not so much about innovating but about integrating. If right now we have different services providing us with insurance for health, car, and home, soon we can hope to see universal insurance models that are customized to the client’s
needs and priced dynamically according to the perceived risk.
The conclusion is that we can no longer have one-size-fits-all insurance. Instead, we will have an adaptable version. Also, people will become more careful and try to prevent it instead of repairing or treating them. This is an interesting paradigm shift since until now joining an insurance pool was about sharing risks, but AI is making us more responsible for our actions.
Is Public Ready?
Any new technology is just as good as the adoption rate. The good news is that it has been proven that most of the customers today are willing to use computer-generated insurance advice. The promise here is about giving instant help through easy-to-use channels, such as messengers and voice.
In the era when a selfie is enough to buy insurance, the customer gets much more than an insurance policy. They get healthcare advice, possible savings, and dedicated products.
Inmediate uses the latest technology such as Artificial intelligence, Distributed Ledger and NLP, to provide insurance processing fast, cheap and flexible. That makes for better processes, lower costs, improved time to market and new revenue opportunities.
Inmediate’s extensive experience in insurance and technology positions the company as the best to run your flexible new technology solutions.
To know more, visit the website here.