How Is Insurtech Harnessing Digital Transformation Towards The Disruption Of Insurance?
Digital Transformation has emerged as a new ‘mega-trend’ where new technologies and processes are being used to fundamentally change our way of working in insurance. The key features of Digital Transformation are that it is customer-centric (simplified and user-friendly) and data-driven (mining the power of mass data to gain insights).
Digital transformation is increasingly being used in the insurance industry to re-engineer existing manual processes, such as applying for insurance and making a claim. The focus on a customer-centric approach boosts the health and wellbeing of consumers by enabling insurance to be more tailored to individuals, providing a more user-friendly process, allowing for more accurate predictive analysis and even prevention of claims.
Since 2012, Insurtech companies have been harnessing digital transformation to disrupt the insurance market. The first five years of the InsurTech industry from 2012 until 2017 saw a lot of investments towards it. Examples of the use of Insurtech include:
1. Parametric insurance using blockchain. This is where cover is triggered by a parameter and a pre-agreed payment is guaranteed upon the occurrence of a triggering event. For example, travel insurance for flight delays. The payment of a fixed amount is automatically paid to the customer’s bank account when the flight is delayed and there is no need for human interaction.
2. Chatbots as customer service using artificial intelligence (AI). Virtual assistants that provide immediate replies are pre-trained based on common questions, giving consumers faster speed of reply, support 24/7 and greater quality control of service. As AI continues to advance and more consumers interact with chatbots, the data generated will continue to “train” the chatbot assistants and broaden their learning and capacity.
3. Internet of things (IoT) for claims prevention and claims assessment. An example of HealthTech merging with insurance is a stomach insert being created that would talk to your doctor’s health records and alert the doctor (and potentially your health insurer) before the onset of the health issue.
4. Autonomous vehicles are expected to reduce car crashes by alleviating human errors, which significantly lowers car insurance premiums. Autonomous vehicles can also automatically notify insurers of losses and send evidence of losses following accidents, thereby minimizing or removing the need for human assessment.
The other significance of InsurTech is using AI to use the large amounts of data held by insurers, based on the long claims history and large customer base. Big Data enables accurate premium calculation to individualize insurance products (by charging lower risks less premium and higher risks higher premium) and it can also predict trends, assist with customer service and fraud detection.
Predictive data analysis can predict the driving style of an insured seeking motor vehicle insurance by the way they fill out the insurance application form. If they are hesitant with the form, they are more likely to be an indecisive driver. If they change their mind on the form it may suggest they are more likely to be dishonest at claims time.
It is predicted that by 2035, AI has the potential to increase globally. While there are huge financial and social wellbeing advantages to the development of this technology, we need to be keenly aware of the ethical, legal and moral issues with its development. We often look at the past to shape how we do things in the future, yet with innovations in technology, there is often no precedent to benchmark against.
Nor should we be merely reactive to new claims coming in. To achieve the most equitable outcome in the future, we need to be aware of technological and industry developments and ensure individual rights are balanced at each step. As they say, prepare “to shape, or be shaped” .